Vat 69 Pencil Colors –
Fills your life with madness of colors
What is surrogate advertising ?
if you Google the word surrogate,
Wikipedia explains what surrogate may closely refer to, it’s mostly the surrogate
pregnancy which now a days people are familiar of , an arrangement for a woman to
carry and give birth to a child as the actual mother is not able to because of medical inabilities. Those who are into computer
programming might have heard terms like COM surrogate, surrogate proxies they
also have the same meaning, that's later.
The idea is when someone is not
able to conceive something it uses an able surrogate to do that something . This is currently being used
by many product companies to advertise their actual money earning banned products on
TV/Radio/FM or on big hoardings which they cannot otherwise showcase or glamorize
because they are not allowed to do so by law , meaning they are banned to
advertise such products, anywhere. [cigarettes, alcohols etc ]
What these smart producers do
for their banned products ? well they contact even more talented ad film makers ,
creative brains, artists who are expert in reading common human psychology, they get
their expert services and create surrogate advertisements for their product which they can not advertise. This surrogate advertisement will actually
conceive the idea of the original product; will convey the original message for
the banned ad product. For this the producer first creates a surrogate product
which will be quite cheaper in cost to manufacture and useless most of the
times which nobody really buys , will have the same name, brand , logo , tag
line , everything . Then the ad film maker glorifies this surrogate product in
their film keeping the original banned product in mind. This surrogate product, call it the mask for
the actual product might not even see any production floor or may be never gets
created in reality but it keeps remind every viewer about the actual product.
For example, a company who is selling Whiskey
for many years if advertises a same brand named music CD, but with the word CD
written very carefully in very tiny font size, in fact not even visible, who will go and buy
their CD. In India no people anyways don't buy CD. So this ad solves their purpose, keeps the actual product’s name in
market and they keep reaching their new customers with the same pace. Even people
with fairer IQ levels fail to see the making product, what just remains on top
of their mind is the banned product when they see the advertisement.
Places like India, where everyone
[politicians , riches & business groups] are making mockery of laws , creating
such advertisements is very easy. Government is
sleeping as usual, not showing any vigilance towards such irregularities,
firstly they cannot ban a single such product whose consumption adds nothing to
the society, and secondly they neither stop people who are glamorizing such
things. Once again places like India where more than half of the population is illiterate
and insecure in every dimension it's government’s responsibility to control such
irregularities, which is very less likely also.
Some suggestions:
Don’t let the ad makers use a
banned product’s name, logo design, tag line , common actors, if possible even the alphabets from the banned product’s name. Some
commonly seen surrogate ads [List found at Wikipedia site]
Bagpiper : club
soda
Imperial
Blue : music CD's 'Men will be men'
Royal Stag :
Music CD's , Mega cricket, with the theme 'Make it large'
McDowells
No.1 : Soda and Indian cricket with the tagline 'The No.1 spirit of leadership'
Haywards
5000 : Soda and packaged drinking water
Royal
Challenge : Golf accessories, Music CD's and mineral water.
Every class VIth kid from Ghaziabaad will tell you
the actual product masked in above ads. At the end my all
time favorite advertisement line with a very clear social message: Red & White(Cigarette ) : Smoking
kills but Red & White peeney walo ki
baat hi kuch aur hai.
